Managing Director ,
Anil Singh is the founder and Managing Director of Procam International – the
company that promotes the iconic TATA Mumbai Marathon, Airtel Delhi Half
Marathon, TCS World 10k Bengaluru and the Tata Steel Kolkata 25k. Anil, a
national level athlete himself, has led Procam to build a proud legacy of sporting
assets of an international scale and pedigree – these include The Mahindra
World Open Squash, The World Body Building Championships, WWE India to
name a few.
Procam scored another notable achievement - seeding a global sport from India.
The Nexa P1 Powerboat Indian Grand Prix of the Seas was P1’s first world
championship. The best powerboat pilots in the world congregated in Mumbai’s
Marine Drive to race while citizens filled the promenade for 3 days of the race
weekend, to witness the birth of a new paradigm in sport.
Anil’s success is built on 4 factors. An evolved roadmap with clear strategy for
each property, an extra-ordinary surround for the marketing dollar, supreme
accountability and inclusiveness.
Having founded India’s first pure-play sports promotion company, Anil is an
authority when it comes to the business of brand sponsorships in sports. The last
32 years have seen Procam forging successful partnerships with over 200 Indian
and multinational brands across its sporting properties.
The social impact of Procam’s sporting endeavors is unrivalled. The distance
running events have helped over 700 non-profits raise over Rs 410 crores (60
million USD), making it India’s largest sporting platform for charity